Before telling, could anybody tell me how many web sites out there in cyberspace?  Be it one million, billion or trillion.  Base on that huge amount of sites, how difficult is it for any internet user to know what kind of web sites exist and in what numbers, also how many web sites they have to search through before finding the piece information he/she is looking for. The Search Engine are the handy tools to speed up search process, by helping its user to quickly find out the exact web pages showing the precise information of his/her wants.

Search Engine is a tools or program created to be used by any Internet user for locating various web sites of their interest.  In order to provide fast and precise search service, Search Engine will collect and index numerous of sites’ list and all related data of almost all-available web sites and store those collected data in its computer server.  When the any searcher request for the specific keywords search then the already stored data will be processed to generate those keywords’ display result page, thereby facilitating and enhancing the search and its display result.  .  Some Search Engine operator may own its computer server, whereas other may not and use data from the other server’s owner.  

Example of famous Thai and foreign Search Engine are google.com, yahoo.com, msn.com and sanook.com etc.

• Locating and landing to the web sites of your interests in a fast and easy fashion. 
• Could perform an in-depth search for specific types of information for example images, news, mp3 and many other formats.
• Could perform a search from specialized web sites such as download.com which is of computer and software related.
• Offer broad range of data searching.
• Capable of accommodating Thai language search.

** Most popular search engines worldwide in 2007

From figures showing number of keywords search done through each search engine providers as appeared in the above graph, one could make a conclusion the first 3 major Search Engine Sites, i.e. Google , Yahoo and MSN, take almost all of the user’s search clicks.  That is the reason why we have to put an emphasis to the channel of those search engines.  Imagine how many of new orders your company would gain far above your competitor, provided that your company web site could be regularly shown in the first page of Google, Yahoo and MSN and diligently adding new names in your customer’s active list.

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