Bangkok Web Solution was set up to provide comprehensive service in responding to need and wants of our customers in web related matters.  Commencing from domain name registration, web hosting rental, design and prepare web site to be the one of beautiful and easy to use, in order to enhance your company images.  Besides we offer service of web site promotion, through world leading Search Engine web sites i.e. Google, Yahoo and MSN.  Our web promotion service would increase the chance that your targeted customer would be aware of your products and service since your web site shall be ranked on the upper position of search result, thereby increasing business opportunities for new order to more sales. 

2. Why Search Engine Marketing ?

If you already owned web sites, how shall you benefit from it if nobody give it a looks for your products or service. In present world that customers use internet to search for service or products that they want, thus the likelihood that your sale volume would be increased shall solely depend on how well you have arranged channel for your potential customers to reach and search your web sites in the easiest and fastest fashion.

There are many ways of Web Marketing, for example

1. Publicized by traditional printed media (i.e. brochure, magazine, newspaper, leaflet etc.), television, radio and exhibition.

2. Publicized by Internet media for example Direct Mail, links exchange, banners exchange, "Newsletter" and affiliate marketing each method has different cost and result.  From data of Georgia Tech Survey on 1999, reveal the means that used by internet user for web site searching.  

With PPC, your prospective customer could find you through Search Engine under the keywords you want.  Subject to advertisement budget as you may fix, Bangkok Web Solution would on your behalf arrange to have your web site to be ranked and seen in upper position of search result pages for the keywords determined by you.  It should be noted that whenever there is a click to your web site, you would be charged at rate per click as agreed upon. 

With SEO, your web site has to be modified by Bangkok Web Solution experts with respect to its structure and contents.  After the completion of modification any search by selected and agreed upon keywords relating your business, data, products content or service would then cause your web site to be listed in the rank as specified in your SEO package.  To this end you would not be charged for each clicks to your web site, but your would be charged for system analysis and web site modification at once.

Comparative position of your web site within Search Engine display page under SEO and PPC service.

SEO & PPC comparative tables.

4.  Why your web site need to be listed in the upper ranking within Search Engine ?

As you may already known, today new web site emerge in numerous amount every day.  Many of them operate similar business and has already registered with Search Engine and Web Directory.  The database of Search Engine shall store over million of web site.  Given you are hotel reservation business for keywords of “Thailand Hotel”, by google.com on 19 June 2008 there are 1,980,000 relevant to said keywords.

Assuming that your web site has numbers of competitor and your web sites appear in ranking no 49 on page 5 of search display pages, it is clearly that there is low chance that it would be found.  Because ranking no 1-10 normally has 90 percent of probability to be found whereas ranking no 11-20 has decreased rate of around 70-80 percent.  Thus you could see for yourself how significant is it to be ranking in top position, the evidently benefit could be set out as the following.

• Your web site would be more likely to be found.
• Number of your web sites viewer shall be increased.
• You are more likely to sell products and get contacts from you targeted customer. 
• Revenue generated through web site shall be increased.

1. Meet the searcher’s mind, thereby increase chance to buy products and service. : The publication of web site through Search Engine has advantages over other means such as Banner and E-mail marketing, since whoever come to search engine has some degree of interest before hand.  When he/she click to the web site, it is more likely that they would decide to buy your service or product.  Your targeted would likely to find your web site, comparison could be made to your own consumption behavior.  For Banner or E-mail marketing even your ads may be shown but its viewer may not have interest at that time. 

2. Inexpensive as compare to other means : Search Engine Marketing is charged one time for SEO and charged per clicks to your web sites for PPC.  Other means such as Banner or even email marketing you would be charged on continual basis, since whenever the Banner is clicked you have to pay service fee to the web site owner, or in case of email if you don’t have email list of your targeted customers you have to pay each time you send email.

6. How our PPC service is better compare to the competitor’s?